Results-driven Performance Marketer with proven hands-on experience running live Google Ads and Meta Ads campaigns — managing Rs.52,000 in real ad spend across two independent campaigns and generating Rs.84,000 in measurable revenue (blended 1.55x ROAS). Specialized in paid search, full-funnel strategy, audience segmentation, and GA4 conversion tracking. Reduced cost per lead by 37% on a live campaign through mid-flight budget reallocation and negative keyword optimization. Google Ads and GA4 certified. Actively seeking a performance marketing role to apply data-driven campaign execution and deliver measurable business growth.